Privacy and Data Policy
This Privacy Policy explains how we collect, use, and protect personal information when you use Purple services in Canada. We respect your privacy and aim to be clear about the types of data we gather, why we need it, and the choices you have about your information.
Types of data we collect
We collect information you provide directly and data generated while you use our site and apps. Collection helps us manage accounts, process transactions, and keep the platform secure and compliant.
Personal data
Personal data includes name, date of birth, email address, phone number, home address, identity documents submitted for verification, and account credentials. We use this data to create and manage your account, verify eligibility, and meet legal requirements.
Technical data
Technical data covers device information, IP address, browser type and version, operating system, device identifiers, and mobile carrier. We collect technical data to ensure the site works correctly, to improve performance, and to protect accounts.
Transactional data
Transactional data includes deposits, withdrawals, payment method details (as required for processing), game activity, bet history, and loyalty points or other account balances. This information lets us process payments, resolve disputes, and provide account statements.
How we use information
We use collected data to operate your account, process payments, provide customer support, detect and prevent fraud, comply with legal and regulatory obligations, and to improve our services. Where allowed, we may use contact details to send account-related notices and important service information.
Data protection practices
We protect personal information using technical, administrative, and physical safeguards appropriate to the sensitivity of the data. Measures may include encryption in transit, access controls, secure data centres, and routine security reviews. We limit access to information to staff and partners who need it to perform their duties.
Cookies and tracking technologies
We use cookies, web beacons, and similar technologies to remember preferences, analyse site usage, and support security and advertising functions. You can manage or delete cookies through your browser settings. Disabling cookies may affect site functionality and your user experience.
Information sharing and third parties
We may share data with service providers that support operations - for example payment processors, identity verification providers, analytics vendors, and security partners. We require vendors to protect your data and only use it for the services they provide. In limited cases we may disclose information to comply with legal requests or to protect the safety and rights of users and the platform.
User rights
Under applicable Canadian privacy laws, you may have rights to access, correct, or request deletion of your personal information, and to withdraw consent where lawful. You may also object to certain processing, request portability where applicable, and lodge a complaint with a privacy regulator in your province.
Access, correction and deletion
To access, correct, or request deletion of your personal information, contact our privacy team at [email protected]. We will respond to requests in accordance with applicable law and may need to verify your identity before fulfilling requests. Certain data may be retained as required for legal or operational reasons.
Privacy policy updates
We may update this policy to reflect changes in our practices. Material changes will be posted on our site with a revised effective date. We encourage you to review this page periodically to stay informed about how we handle personal information.